Public House and Beverage Management

'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry.'Public House & Beverage Management' introduces students to:* Key players* Variations in service offer* Types of management arrangement (managed leased tenanted franchise freehouse)* Customers and segments* Labour markets and employees* Key elements in the business units* Retailing skills.The combined experiences of the authors are reflected in the text as between them they have a vast range of experience as: publican hotelier chef and sommelier. Enhanced by this is their teaching and research covering food service cellar management marketing and wines and spirit education.