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About The Book
Description
Author
This major work surveys the historical roots theoretical foundations and normative claims of 20th-century conceptualizations of public opinion. It reanalyzes leading traditions such as those of Lippmann Dewey and Noelle-Neumann and reinvents some unjustly ignored ones such as Toennies Harrisson and Wilson. The book critically examines popular modern research strategies such as polling and the 'spiral of silence' model and looks at the role of mass media in the formation and expression of public opinion.
Piracy-free
Assured Quality
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*COD & Shipping Charges may apply on certain items.
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₹6683
₹9080
26% OFF
Paperback
Out Of Stock
All inclusive*
Details
ISBN 13
9780847691630
Publication Date
-05-08-1999
Pages
-380
Weight
-514 grams
Dimensions
-152x229x21.49 mm
