Public Opinion

About The Book

The book Public Opinion is a critical assessment of functional democratic government especially of the irrational and often self-serving social perceptions that influence individual behavior and prevent optimal societal cohesion. The detailed descriptions of the cognitive limitations people face in comprehending their socio-political and cultural environments leading them to apply an evolving catalogue of general stereotypes to a complex reality rendered Public Opinion a seminal text in the fields of media studies political science and social psychology.
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