Public Relations

<p><strong>Public Relations: contemporary issues and techniques</strong> offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques spanning both inhouse and agency practice.<br><br>The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies for instance:<br><br>* The use of multimedia techniques in PR<br>* Overseas media and the globalization of media communications<br>* The latest case examples - notably New Labour's rebranding and media management since 1997 government PR during the 2001 war against Afghanistan and the 2002 football World Cup<br><br>The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. <br><br>With a range of new user-friendly textual features the book's practical how-to focus wedded to firm theoretical analysis makes it the ideal text for those studying for professionally accredited examinations such as the IPR CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.</p>