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English
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About The Book
Description
Author(s)
Responding to the increasing need in academia and the public relations profession this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world and scholars and practitioners from the United States Europe Asia and Africa are represented.
Piracy-free
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Details
ISBN 13
9780805862737
Publication Date
-28-05-2008
Pages
-348
Weight
-472 grams
Dimensions
-152x229x18.48 mm
