Public Relations Planning Research and Measurement

<p><strong><em>With contributions by Kim Blanchette and Colleen Killingsworth</em></strong></p><p><strong><em>Introduction by Daniel Granger</em></strong></p><p><br></p><p>This book was created to assist entry-level communicators in learning how to develop successful campaigns as well as to provide more seasoned practitioners with a refresher on the elements of an effective communication plan. It covers:</p><p><br></p><ul><li>the creation of executive summaries using the RACE formula; </li><li>research and analysis;</li><li>the setting of goals and objectives;</li><li>identification of target audiences and key messages;</li><li>development of strategies tactics timelines and budgets;</li><li>effective use of human resources in a campaign; and</li><li>evaluation of a campaign's outcome.</li></ul><p><br></p><p>Case studies of real-life campaigns round out this invaluable guidebook.</p>