Public Relations: Principles And Practices

<p>Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public. Public relations helps an organization and its public adapt mutually to each other. - PRSA</p><p>PR is a profession that requires unquestionable skills knowledge and determination for those who choose to work in the industry. </p><p>Public Relations: Principles and Practices a guide for students and practitioners of public relations gives you everything you need to be a better PR person.</p>