Public Relations: The Fundamentals

This book provides all the basic information a beginner should have about Public Relations. This is an adequate academic book for undergraduate and postgraduate studies in Public Relations. Its written as per the syllabus of MCJ MAJMC PGDJMC and other undergraduate courses with public relations. It includes details on the public in PR department structure PR tools PR campaign Corporate PR Ethics in PR Crisis management etc. The emphasis all through is on providing ideas and guidelines to enable one to develop personal skills in the practice of public relations. Every chapter is self-contained by itself.