Public Service Broadcasting in India A Study of Doordarshan

About the Book: Television in India has come a long way from its humble beginnings in 1959 with only some form of experimental broadcasts to becoming a flourishing sector with more than 800 channels today. Doordarshan the public service broadcaster started off with socio-educational experiments have become a multi-channel network with an international channel multiple regional channels catering to diverse linguistic and ethnic groups and seven all-India channels. Rommani Sen Shitak examines the changes that have taken place in public service broadcasting in India w.r.t Doordarshan in the realm of policies financing programming and organizational aspects. Supported by in-depth interviews conducted with broadcasters media academics and journalists the author provides a detailed analysis of the strategies implemented by Doordarshan when faced with its biggest challenge in the form of competition from private networks. About the Author: Dr. Rommani Sen Shitak is currently working as an Assistant Professor at K.P.B. Hinduja College of Commerce Mumbai. She is a research guide for Ph.D. in the subject ‘Communication and Journalism at the University of Mumbai. Her research interests include social media and disinformation data privacy and public service broadcasting. She completed her Masterss from Tata Institute of Social Sciences Mumbai and earned her Doctorate degree from Panjab University Chandigarh. She has also worked with the National Institute of Urban Affairs New Delhi and Lumiere Business Solutions Mumbai.