Publicising Yoga

Hatha Yoga one of the seven classical lines of Hindu Yoga culture its practice in the West unfortunately was organized by the optic of body aesthetics what should be a sacred serious and traditional practice became a physical modality of differentiated characteristics and promoter of new market products. Its adepts in their majority adopt in their daily life mediocre practices without the least critical sense puppets of hypermodernity zombies who practice yoga yes yoga with a tiny and insignificant i. In this wake of hypermodern liquidism the research sought to highlight the aesthetics and ethics in this westernized universe that they hypocritically entitled as being yoga alerting to the harmful effects of the publicization of culture in all aspects. A priori we verified how these practitioners play with these specificities disseminated by the media in the constitution of the persona and tribalism identified as new aspects of modern cultural hybridism.