Punk Marketing

<p>The marketing revolution is here </p><p><em>Punk Marketing</em> is the long-awaited and breathless uprising that businesses want deserve and desperately need. </p><p>In this radical guide Richard Laermer and Mark Simmons take an irreverent penetrating look at the seismic change in the relationship between the people who sell stuff--products services entertainment--and those who purchase it. They demonstrate that to survive in business a revolutionary approach is needed--one they have branded Punk Marketing--and it's one we all need to understand for the traditional divisions among commerce content and consumers are continuing to blur ever more rapidly. </p><p>Never dull sometimes controversial but always a helluva lot of fun <em>Punk Marketing</em> presents a manifesto for any business-person needing to engage consumers--or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders branded entertainment cell phones TV multiplayer online games and never-ending social networking a coherent approach to marketing has never been more vital. With <em>Punk Marketing</em> there's a built-in plan to equip you with tools to make all this change work out just fine thanks. </p>