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About The Book
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In today's business world building a brand that outperforms the rest is often a tedious task. When the marketers are fed up with the traditional marketing strategies Purple Cow Transform Your Business By Being Remarkable by Seth Godin can indeed help them develop a sound business strategy.Through his book Godin urges that the old adage of marketing through TV commercials or banner advertisements are no longer effective. With people becoming more and more information savvy success of a brand is a