Purpose Delivered

<p>Going beyond the why and what of purpose-led business this book sets out an innovative business model of how to lead and operate a company to deliver its purpose.</p><p>Western capitalism is in crisis due to the growing disconnect between business and society and there are growing calls for a shift from the primacy of shareholder value to the primacy of purpose. But there is a paucity of codified best practice for how CEOs should go about making this shift. Enter Alan Barlow: a CEO practitioner who demonstrates with analytical rigor and evidence-based argument a business model for how CEOs can actually deliver a purpose-defined company that yields both bigger benefits for society and bigger profits for the business.</p><p>Current and aspiring business leaders and executives will benefit from not only this new business model but also a fully documented route map for monitoring and reviewing successful impact and highly focused non-financial and financial metrics for benchmarking. Completing the loop for ‘company purpose’ means that business can become a force for good for society.</p>