Purpose Delivered

<p>Going beyond the why and what of purpose-led business, this book sets out an innovative business model of how to lead and operate a company to deliver its purpose.</p><p>Western capitalism is in crisis due to the growing disconnect between business and society, and there are growing calls for a shift from the primacy of shareholder value to the primacy of purpose. But there is a paucity of codified best practice for how CEOs should go about making this shift. Enter Alan Barlow: a CEO practitioner who demonstrates with analytical rigor and evidence-based argument a business model for how CEOs can actually deliver a purpose-defined company that yields both bigger benefits for society and bigger profits for the business.</p><p>Current and aspiring business leaders and executives will benefit from not only this new business model but also a fully documented route map for monitoring and reviewing successful impact, and highly focused non-financial and financial metrics for benchmarking. Completing the loop for ‘company purpose’ means that business can become a force for good for society.</p> <p><strong>1. THE CHALLENGE:</strong> Responding to the increasing disconnect between business and society; <strong>2. THE '<i>WHY'?</i>:</strong> The need to redefine the nature and purpose of a company; <strong>3. THE '<i>WHAT</i>'?:</strong> A paradigm shift from the primacy of shareholder value to the primacy of purpose; <strong>4. THE '<i>HOW</i>'?:</strong> Implement the 'Heightened Integrity Model'; - Governance, delivery, and performance; - Heightened integrity: the hub of the model; - The business model; <strong>5. DEMONSTRATION:</strong> Application of the model to the case study multinational corporation; - The case study corporation; - The business model; <em>Enabling processes:; </em><em>Purpose; </em><em>Stakeholders; </em><em>Integrity /compliance; </em><em>Delivery processes:; </em><em>Leadership; </em><em>Staff; </em><em>Feedback; </em><strong>6. VERIFICATION:</strong> Successful benchmarking of the model against third party best practice:; - Purpose: Behavioural principles:; <em>Being a responsible and responsive employer; </em><em>Being honest and fair with customers and suppliers; </em><em>Being a guardian for future generations; </em><em>Being a good citizen; </em>- Purpose: Great place to work; - Purpose: Measurable business payoffs; - Wider applicability of the model; <strong>7. DELIVERED:</strong> Bigger benefits for society and bigger profits for business; <strong>8. RECONNECTING:</strong> A growing range of programmes and legislation for reconnecting business with society:; - Believer companies; - Believer proclaimers; - Believer investors; - Purpose-based legislation; - Third party assessment and ranking; <strong>9. RESOLUTION:</strong> For society, and for a company; Appendix: The Group's business model </p>