Purposeful Brands

<p><b>Drive innovation brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world.</b> <p/> Research demonstrates that brands who embrace purpose in a meaningful and joined-up way enjoy higher growth rates than their competitors. <b><i>Purposeful Brands</i></b> presents a clear and practical blueprint for defining and communicating a brand's purpose and - more importantly - creating alignment across a company to reflect what action it takes to support its purpose mission and values including sustainability initiatives. <p/> Written for branding marketing and communications professionals in both new and established brands of all sizes <b><i>Purposeful Brands </i></b>describes how to unlock energy through fostering innovation and creativity use storytelling and data to communicate effectively with consumers and secure buy-in from stakeholders to help drive organizational and cultural change. <p/> Featuring original research case studies and examples from leading brands including Abercrombie & Fitch CVS Health eBay Microsoft and Sustainable Brands this book is written by a leading practitioner in the space of brand purpose impact and sustainability. It is an essential resource for embracing your brand purpose to achieve the competitive edge and contribute to a regenerative and equitable world.</p>