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About The Book
Description
Author(s)
Qualitative Marketing Research clearly explains the use and importance of qualitative methods clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.
Piracy-free
Assured Quality
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹6941
₹7664
9% OFF
Paperback
Out Of Stock
All inclusive*
Details
ISBN 13
9780761963660
Publication Date
-01-02-2001
Pages
-256
Weight
-369 grams
Dimensions
-156x234x13.67 mm
