Qualitative Marketing Research
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About The Book

Qualitative Marketing Research clearly explains the use and importance of qualitative methods clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.
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Details

ISBN 13
:
9780761963660
Publication Date
:
01-02-2001
Pages
:
256
Weight
:
369 grams
Dimensions
:
156x234x13.67 mm