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About The Book
Description
Author(s)
Qualitative Marketing Research clearly explains the use and importance of qualitative methods clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.
Details
ISBN 13
9780761963660
Publication Date
-01-02-2001
Pages
-256
Weight
-369 grams
Dimensions
-156x234x13.67 mm
Details
ISBN 13
:
9780761963660
Publication Date
:
01-02-2001
Pages
:
256
Weight
:
369 grams
Dimensions
:
156x234x13.67 mm
Publisher