Qualitative Methods in Business Research
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About The Book

Covering all the major qualitative approaches in business research (including case study research ethnography narrative inquiry discourse analysis grounded theory and action research) this practical how-to guide shows how qualitative methods are used within management marketing and organizational studies.
Piracy-free
Piracy-free
Assured Quality
Assured Quality
Secure Transactions
Secure Transactions
Fast Delivery
Fast Delivery
Sustainably Printed
Sustainably Printed
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