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About The Book
Description
Author(s)
Covering all the major qualitative approaches in business research (including case study research ethnography narrative inquiry discourse analysis grounded theory and action research) this practical how-to guide shows how qualitative methods are used within management marketing and organizational studies.
Piracy-free
Assured Quality
Secure Transactions
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Sustainably Printed
Details
ISBN 13
9781446273395
Publication Date
-15-11-2015
Pages
-376
Weight
-607 grams
Dimensions
-170x244x19.74 mm
