Qualitative Methods in Management Research

This Second Edition refines the book''s basic ideas with conceptual developments updated literature references and current examples from research and practice. Its basic challenges remains: Is research in management disciplines; leadership; corporate strategy; accounting; marketing; organization theory; quality management and others taking advantage of the best scientific methods available? The authors''s answer is No! Qualitative Methods in Management Research offers an approach to case study research. It unfolds the similarities between scholarly research and management consultancy. Its emphasis is on access: How do we get close enough to reality to prompt it to tell us its story on its own terms? It discusses the critical role of pre-understanding. It juxtaposes the positive paradigm which is quantitative reductioninstic and theory testing and the hermeneutic paradigm which is qualitative holistic and theory generating.The book stresses the need for involved rather than detached researchers. It links quality assessment of case study research to current total quality management. It proposes the concept of management in action science where the researcher is both actor and student as the most advanced and rewarding approach to research. Written in a personal style and rich in examples from academic research practice and management consultancy.The Second Edition of this bestselling book refines its basic ideas with conceptual developments updated literature references and current examples from research and practice. Focusing on case study research and the use of qualitative methods for data collection and analysis the author analyzes the roles and methods used by academic researchers and management consultants when working with change processes in companies and organizations.