Qualitative Research

Qualitative Research: Concepts Context and Methods is a concise guide to understanding the philosophy and practice of qualitative inquiry. It presents research design as the blueprint that links questions methods and analysis. The book explains that qualitative research seeks to explore meanings and human experiences rather than measure variables emphasizing ethics reflexivity and context. It discusses philosophical bases-ontology epistemology and axiology-and paradigms like interpretivism constructivism and critical theory. Major designs such as phenomenology ethnography grounded theory case study and action research are explained with their purposes and methods. Core data collection techniques include interviews focus groups observation and document analysis. The book outlines thematic and content analysis as key tools for interpreting data and highlights credibility dependability and confirmability as measures of trustworthiness. Ethical responsibility transparency and clear reporting are emphasized. Overall it blends theory with application showing that qualitative research is both a scientific and moral practice aimed at understanding people in context.