John Van Maanen introduces qualitative research through examples of its application in organizational research. Each article serves as an exemplar of well-written substantively focused and theoretically relevant qualitative research. The articles represent a broad range of research styles methods topics and level of analysis and the studies cover four areas of research: organizational process; groups in organizations; organizational identity and change; and the societal and institutional environment. Organizations studied include factories churches universities engineering groups fisheries voluntary organizations basketball teams and pop music recording firms.</p><p></p><p></p><p>