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About The Book
Description
Author(s)
This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion which includes: a demonstration of the mechanics of the model empirical analysis real world examples and interpretation of results and findings.
Piracy-free
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Sustainably Printed
Details
ISBN 13
9780521801669
Publication Date
-08-09-2001
Pages
-222
Weight
-474 grams
Dimensions
-169.93x244.09x13.51 mm
