Questionnaire Research

<p>• Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information measure attitudes and evaluate products services and programs using questionnaires. </p><p>• Each chapter is structured around easy-to-follow guidelines. </p><p>• Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students. </p><p>• This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1 they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project.</p><p>• Exercises at the end of each chapter allow students to practice their newly acquired skills.</p><p>• Students learn that using questionnaires in research is both an art and a science—with principles that need to be followed for efficient effective data collection. </p><p>• Thoroughly field-tested for student interest and comprehension this book is sure to please both you and your students. </p><p>• We’ve had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.</p>