<p>It is essential reading for anyone concerned with the theoretical discussion of cinema and ideology in general. --Semiotica<br /><br /> . . . Heath is an antidote to the Cinema 101 worldview. --Voice Literary Supplement<br /><br />Heath's study of film draws on Lacanian psychoanalysis semiotics and Marxism presenting film as a signifying practice and the cinema as a social institution of meanings.</p>