Quick Service Restaurants Franchising and Multi-Unit Chain Management

<p>Learn about new strategies to improve service quality and profitability for quick service restaurants!Quick Service Restaurants Franchising and Multi-Unit Chain Management examines a variety of issues pertaining to quick service restaurants. Quick-service restaurants (QSR) are the dominant sector of the foodservice industry and a one-hundred-billion-dollar industry. Since their inception in the 1920s quick-service restaurants have become one of the cultural icons of America. This informative book contains vital information on:</p><ul> <li>growth change and strategy in the international foodservice industry </li> <li>food safety as an international problem and the formation of outreach committees to combat the challenges faced globally </li> <li>food consumption patterns and the driving forces that influence consumer food preferences </li> <li>the differences between mature and younger customers’ expectations and experiences in QSRs casual and fine dining restaurants </li> <li>consumer attitudes toward airline food </li> <li>adding quick-service meals to airplane menus </li> <li>factors influencing parental patronage of QSRs </li> <li>a case study on how Billy Ingram founder of White Castle restaurants made the hamburger a staple on American menus</li> </ul>