Radical Product Thinking

<b>Iteration rules product development but it isn't enough to produce dramatic results. This book champions Radical Product Thinking a systematic methodology for building visionary game-changing products.</b> <p/>In the last decade we've learned to harness the power of iteration to innovate faster--we've invested in a fast car but our ability to set a clear destination and navigate to it hasn't kept up. <p/>When we iterate without a clear vision or strategy our products become bloated fragmented and driven by irrelevant metrics. They catch product diseases that often kill innovation. <p/>Radical Product Thinking (RPT) gives organizations a repeatable model for building world-changing products. The key? Being vision-driven instead of iteration-led. R. Dutt guides readers through the five elements of the methodology (vision strategy prioritization execution and measurement and culture) to develop a clear process for translating vision into reality and turning RPT skills into muscle memory. <p/>This book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products. The best part? You don't have to be a natural-born visionary to produce extraordinary results.