<p>This book is written for managers and leaders who want to transform their professionals from doing work to effectively marketing and selling and bringing in new business.</p><p>Divided into three comprehensive parts: Charting a new course; The fundamental success models; and Building your business this book will show you how to:</p><ul><li>Help professionals overcome fear of selling</li><li>Acquire the right sales capabilities</li><li>Market and sell within your comfort zone</li><li>Setting and achieving big goals</li><li>Leverage existing customers to acquire new ones</li><li>Build accountability across the business</li></ul>
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