Rational Madness

<p><b><i>Rational Madness: The Essence of Brand Storytelling</i> is a book for marketing professionals who want to bring their brand to the heart of the conversation and to the center of attention.</b> This book dives into the essence of influence and demonstrates through concrete examples that successful (brand) storytelling is always deeply rooted in psychology and in understanding people's deepest motivations.</p><p>Above all this book is a tribute to creativity and storytelling. Humanity itself is a story and we live through stories. <i>Rational Madness</i> is more relevant than ever as carefully crafted narratives are currently shaping the fate of humankind. We rise and fall by the power of narrative. That's why this is not just a book about marketing; it's a book that believes brands can have an impact on the future of humanity.</p>