Re-examining THE ART OF SALES: Broadway Style

Anybody involved in sales or seriously considering it as a successful career should take the time to read and re-read this book. It points to basic dos and donts that even top producers may overlook. These priceless topics are presented in short mini-chapters pointing to the core of the information allowing for personal adjustments if needed. The author describes in depth the emotions the challenges and the rewards involved in selling a product service or idea. Readers will be motivated to respect their clientele to act ethically in any given situation and to obtain repeated sales from past clients. Experienced sales people as well as beginners will be inspired to improve their preparation excel in their presentation and benefit from incredible and consistent results. Portrayed in simple everyday language this book makes it for a light reading relating sales with Broadway in almost every page. By comparing sales and acting it forces the sales professionals to be acquainted to living continuously in the spotlight watching carefully each move they make and being prepared to adjust to the way clients will react. All the world is a stage according to Shakespeare. so we better become an Oscar-winning star in our chosen profession.