Readings in Advertising Society and Consumer Culture
by
Hovland, Roxanne | Wolburg, Joyce M. | Haley, Eric E.
English
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About The Book

Provides context for the study of advertising by exploring the historical economic and ideological factors that spawned the development of a consumer culture. This book begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising.
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