<p>While it is immensely satisfying to be your own boss and call&nbsp;the shots as you see fit many&nbsp;pitfalls may be avoided just by knowing they exist. The insight provided here will help you avoid critical failures. Business prin- ciples necessary for success help&nbsp;define a path forward. This book&nbsp;intends to help those who don't have an MBA manage through the world of essential business re- quirements.</p>