REBUILD

Over the years prominent brands in India across product categories both home-grown and multinational have tackled crises - some unexpected and some self-inflicted but each a defining factor in shaping a company's future. In a first-of-its-kind narrative Rebuild brings together the stories behind some of India's biggest businesses that dealt with potential disaster and emerged on the other side - either victorious or wiser.Digging deep into the crisis management strategies adopted by companies such as Coca-Cola Unilever Kingfisher Tata Sons the Indian Premier League Facebook Uber Nokia Nestlé Maggi Noodles and several more this book analyses the steps that different organizations have taken to minimize damage to their brand and describes how (if at all) they recovered. Featuring interviews with top management executives as well as expert brand-watchers Rebuild closely examines the circumstances that cause brands to falter - faulty products leadership changes disastrous sales cycles and competition activity among others - and provides invaluable insights that may serve as cautionary talesfor organizations both small and large.