RECENT TRENDS IN BANKING AND INSURANCE-VOLUME I

<p>In an era where technology is rapidly transforming financial services this book brings together nine insightful research studies that explore the shifting landscape of banking insurance and digital payments in India. From doorstep banking and mobile app adoption to fraud detection systems NFC payment awareness and the rise of UPI-linked credit cards each chapter offers a focused examination of contemporary issues shaping customer experience and institutional practices.</p><p>The volume also delves into emerging frontiers such as the role of social media in influencing consumer behaviour and the growing relevance of the metaverse in the banking sector. Conducted by young researchers under expert guidance these studies provide data-driven perspectives that are both academically enriching and practically relevant.</p><p>Designed for students educators financial professionals and policy thinkers this book serves as a valuable resource for understanding how innovation customer perception and risk management are redefining the future of banking and insurance in India.</p>