Red and Yellow Strategies

<p>Knowledge drives growth. Thinking sparks breakthroughs.</p><p>Do you dream of building a thriving business?</p><p>Those who follow the rules build successful companies.</p><p>Those who think differently build great ones.</p><p>Start seeing the world of business from a new angle with this book written by someone who spent years building companies rather than working in academia.</p><p>Learn from the book:</p><p>– What the purpose of the flourishing company might look like</p><p>– How to set long-term strategic goals</p><p>– How to think long-term in a short-term world</p><p>– How to measure business success effectively</p><p>– How to keep thinking strategically when overwhelmed by short-term tasks</p><p>This isn't a strategy textbook or a step-by-step guide. This is a book about the philosophy of business strategy urging the reader to rethink their most fundamental assumptions about what business is what strategic goals are and what strategy itself means.</p><p>You won’t find any 2×2 matrices or business cases here. This book isn’t for those who want to master practical strategy techniques — it’s for those who want to think deeply and see what others cannot.</p><p>Svyatoslav Biryulin has spent his entire career in management. He served as a CEO for over 12 years. He has served as a board member for more than 10 years and as an independent strategy consultant for over 8 years. His experience is reflected in this book.</p>