The Red-Hot Cold Call Selling

<p><strong>This guidebook is a vital resource for all sales professionals brimming with field-proven techniques that work in any industry.</strong></p><p>Completely revised with fresh examples and all new chapters the second edition of <em>Red-Hot Cold Call Selling</em> reveals the secrets strategies and tips you can use to elevate your prospecting skills and take their sales into the stratosphere. You will learn how you can: </p><ul><li>define and target your ideal market -- and stop squandering time energy and money on unfocused prospecting</li><li>develop a personalized script utilizing all the elements of a successful cold call</li><li>get valuable information from assistants -- and then get past them</li><li>view voice mail not as a frustrating barrier but as a unique opportunity</li></ul><p><em>Red-Hot Cold Call Selling</em> includes new information on using the Internet for research and prospecting; cold-calling internationally; using e-mail instead of calling; and much more.</p>