Reflections on consumption fashion and happiness

We have detected the collective nature of the feeling of well-being related to the belonging required by our current consumption model. The moment an individual becomes a subject within a certain group of belonging they also become absent from others letting everyone know which group or groups they are or are not a part of. With this feeling elevated to a general context we can see that when an individual doesn't belong to any group the boundaries between all the other groups are no longer recognized creating a collective malaise and generating a feeling of maladjustment in that individual leading them to seek happiness as Freire Filho (2010) mentions in a compulsive and compulsory way.