Regenerative Strategies

In the current climate emergency it is no longer enough for businesses to simply employ environmental strategy typologies focused on ''greening the business'' and maintaining the ''business-as-usual'' logic. Gregorio Martn-de Castro and Javier Amores-Salvad argue that disruptive business models and solutions are now required and they propose a new regenerative strategy linking climate science to management studies.The main features of this strategy are:cutting-edge climate science solutions(capturing and utilizing atmospheric carbon dioxide to produce net-zero or net-negative emissions and positive environmental externalities) anda redefined firm purpose under an ecological ethical and moral paradigm(integrating ecoemotional wealth environmental performance systemic socioecological resilience wider stakeholder management and a very long-term perspective). They demonstrate that by applying this strategy companies can not only reduce their negative environmental externalities and create positive environmental externalities but also reverse current environmental degradation through a new sustainable capitalism.