Regional Language Television in India

<p>This book examines the evolution and journey of regional language television channels in India. The first of its kind it looks at the coverage uniqueness ownership and audiences of regional channels in 14 different languages across India covering Hindi Bengali Marathi Telugu Tamil Urdu Assamese Bhojpuri Gujarati Kannada Kashmiri Odia Punjabi and Malayalam. It brings together researchers scholars media professionals and communication teachers to document and reflect on language as the site of culture politics market and social representation.</p><p>The volume discusses multiple media histories and their interlinkages from a subcontinental perspective by exploring the trajectories of regional language television through geographical boundaries state language identities and culture. It offers comparative analyses across regional language television channels and presents interpretive insights on television culture and commerce contemporary challenges mass media technology and future relevance.</p><p>Rich in empirical data this book will be an essential read for scholars and researchers of media studies television studies communication studies sociology political studies language studies regional studies and South Asian studies. It will also be useful to professionals and industry bodies in television media and is broadcasting journalists and television channels.</p>