Regional Media : Emerging Trends and Prospects

In the midst of a technological revolution which is redefining the way media functions this book is a platform for the readers to comprehend the working of the regional media. The profound and rapid change in the media landscape as well as economy has pushed for more dynamism of the content. Regional media has opened up avenues to move beyond the saturated markets of metros and cater to a wider audience. The growing popularity of regional media has sparked the hyper local evolution of media content and delivery. Digital transition along with the regional media has changed the way news is consumed. By catering to a very specific niche audience the role of the regional media in shaping public discourse is undisputable.In this context this book has insightful and well researched inputs to enlighten the readers from both academia and the industry regarding the functioning of the regional media.