Reimagining Marketing : What It Is What It Isn'T How To Do It

<p>This is the opportunity youve been waiting for. This book will alter the questions you ask most of all the things you discern. In this book Chennai Business School Professor Anish K. Ravi brings an invaluable compendium blending fundamental insights with practical direction- to the compelling question of marketing transformation. This book will help students of marketing and practitioners understand how to think about and execute effective marketing programs. Filled with insights elucidated through real-time examples the book focuses on using marketing levers to vary the level of intensity that the consumer has with a brand. In addition to comprehensively discussing the key levers that marketers can use to create powerful brands the author focuses on a wide spectrum of marketing subjects from segmentation to personalization to the power of branding- detailing how these concepts influence key marketing levers and how these forces can be leveraged to create extraordinary relationships with customers.</p>