Reinvent Your Business Model

<p><b>Named a Top 10 Business Strategy Book of 2018 by <i>Inc.</i> magazine</b></p><p>In his pioneering book <i>Seizing the White Space</i>, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever.</p><p>In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.</p><p>With rich new case studies of companies that have achieved new success and postmortems of those that haven't, <i>Reinvent Your Business Model</i> will show you how to:<ul><li>Determine if and when your organization needs a new business model<li>Identify powerful new opportunities to serve your existing customers in existing markets<li>Reach entirely new customers and create new markets through disruptive business models and products<li>Seize opportunities for growth opened up by tectonic shifts in market demand, government policy, and technologies<li>Make business model innovation a more predictable discipline inside your organization</ul></p><p>Business model innovation has the power to reshape whole industries--including retail, aviation, media, and technology--redistributing billions of dollars of value. This book gives you the tools to reshape your own company for enduring success.</p><p><i>Reinvent Your Business Model</i> is the strategic innovation playbook you need now and in the future.</p>