Reinventing for commerce

The goal of business is to achieve long term sustainability which is only possible by understanding the needs of its environment and stakeholders in the path of achieving its business goals. During unprecedented times the business entities have to face different typesof crises both economical or financial due to a very volatile environment. And this causes a change in what sustainability means to a business. And hence they have to ensure that they have equipped their business with the resilience required to thrive in the constant volatility of the external environment to pilot their business towards achieving the goals. This book mainly focuses on the tools and insights used by some of the business entities to lead their business in times of turmoil and to understand how these strategies can be adopted byothers in modern business practices.