Reinvention

<p>Ours is the era of reinvention. From psychotherapy to life coaching from self-help manuals to cosmetic surgery and from corporate rebranding to urban redesign: the art of reinvention is inextricably interwoven with the lure of the next frontier the breakthrough to the next boundary – especially boundaries of the self. </p><p>In this new updated edition of this remarkable book Anthony Elliott examines reinvention as a key buzzword of our times. Through a wide-ranging and impassioned assessment Elliott unmasks the ever-increasing globalization of reinvention – from reinvention gurus to business reinvention from personal makeovers to corporate rebrandings. In doing so he undertakes a serious if often amusing consideration of contemporary reinvention practices including super-fast weight-loss diets celebrity makeovers body augmentations speed dating online relationship therapies organizational restructurings business downsizings and many more.</p><p>The second edition of <i>Reinvention</i> includes a new chapter on the digital revolution and artificial intelligence which situates reinvention within the context of technological automation. There is also a discussion of how the Covid-19 global pandemic has impacted today’s cultures of reinvention. In addition there is a new concluding chapter in which the author develops further his theoretical account of the nature of reinvention societies.</p><p>This absorbing book will continue to be the ideal introduction to reinvention for students and general readers alike. <i>Reinvention </i>offers a provocative and radical reflection on an issue (sometimes treated as trivial in the public sphere) that is increasingly politically urgent in terms of its personal social and environmental consequences.</p>