Relationship Marketing

<p><strong>Relationship Marketing: Creating Stakeholder Value</strong> extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.<br><br>Offering a cutting edge vision of relationship marketing <strong>Relationship Marketing: Creating Stakeholder Value</strong> is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice the book covers all the stakeholder markets - employees suppliers influencers customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop integrate and implement the various strands of a successful relationship strategy.</p>