Release the Power of ENTANGLED MARKETING(TM): Moving Beyond Engagement

Entangled Marketing is the new business model for building a supportive enduring and mutually-rewarding customer relationship. Sebastian Jespersen and Stan Rapp have created this thought-provoking business and marketing model through their vision of entangling the brand and the consumer in an unbreakable ongoing relationship. They find fault with todays lock-step focus on engagement when advanced digital technology makes anything imaginable--truly doable.The book introduces a number of groundbreaking ideas centered around the ways a brand can provide meaning and value to customers to keep them in an ongoing relationship for life. The reader will be taken on a journey from the twentieth centurys arms-length relationships to the twenty-first centurys Zero Degrees of Separation. The authors maintain that bottom-line results improve exponentially when brand and customer act as a one-plus-one twosome.The ability to release the power of entangled marketing changes ones thinking about how marketing can work best in the digital age.