Relevance

Today when companies and customers are faced with an infinite number of messages the word relevance has taken on a new meaning and dimension. We know that relevance matters but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single guiding principle--a magnetic one--that permeates their brand or company customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance--both qualitative and quantitative--in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the reader through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies.  Whether you are working with a consumer product a nonprofit or a B2B company Andy Coville believes you your brand or your company have the power to change and influence behavior and make an impact.