Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands

Marketing has become ridiculously complicated but yours doesnt have to be.With decades of hands-on experience expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM as well as startups and mid-size companies and interviewing over four hundred top practitioners Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous Artful Thoughtful and Scientific (CATS).These four characteristics form the basis for the framework in Renegade Marketing. Over the years Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book he shares the stories of marketing CATS as he gives you the tools to: Walk through a highly refined discovery process that culminates in finding your brands purposeDefine your companys purpose in eight words or fewerBuild team support for new marketing initiatives while establishing your unique brand story voice and designAssemble effective marketing plans that engage employees inspire customers and attract new businessDrive perpetual growth by creating a culture with metrics marketing technology and experimentation