Representation of national identity in Graphic Design

About The Book

While creating a design solution graphic designers often contemplate if we must or must not present our particular style of designing in the solution. Through this work I debate whether we must present where we come from also? Or not? This book is an analysis of whether or not it is necessary for graphic designers to represent their national identity in every design solution they create. To do so the book contains a detailed research of various designs from specific countries. The exploration has been supported by a case study on 'Design in India'. Designers who seek the understanding of different perspectives could find themselves interested in this book. The research would also help shed some light on the knowledge and understanding of how graphic design and advertising works in India.
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