<p>Top Five Strategies to Build Your Word-of-Mouth Marketing</p><p>This guidebook is for you if you run a small business and would like better word-of-mouth in the community and online.</p><p>It begins with knowing the majority of new business comes from positive word-of-mouth.</p><p>What&rsquo;s easy to forget -- and may be surprising -- is that positive word-of-mouth actually comes from a planned strategy.</p><p>&quot;The Reputation Matrix turns small business marketing on its head. I am a small business owner and thought that word-of-mouth was outside of my control. Marjorie Young&#39;s book has empowered me to make word-of-mouth an active marketing practice that I cultivate rather than something I just cross my fingers and hope to receive. This is a game changer!&ldquo; -Melissa Gratias Ph.D. Productivity Coach Speaker and Writer</p>
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