Research Methodology

<p><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Unravel the complexities of </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>conjoint analysis multidimensional scaling and advanced research techniques</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> with </span><em style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Research Methodology: Conjoint Analysis Multidimensional Scaling and Related Techniques</em><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> by </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Naresh Malhotra</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>. This volume in the </span><em style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Legend in Marketing</em><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> series presents Malhotra's pioneering contributions to </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>quantitative research methods</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> offering critical insights for scholars and professionals in marketing business analytics and social sciences.</span></p><p></p><p><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>From understanding consumer </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>preference modeling</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> to uncovering hidden relationships in </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>multivariate data</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> this book provides a deep dive into statistical tools that drive </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>data-driven decision-making</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>. Featuring expert commentaries from leading academics this collection not only contextualizes Malhotra's research but also highlights its evolving relevance in today's digital and AI-driven landscape.</span></p><p></p><p><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>A </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>must-have</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> for researchers graduate students and practitioners looking to enhance their expertise in </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>advanced marketing analytics</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> this book is a cornerstone for those seeking precision in </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>market research and predictive modeling</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>.</span></p><p></p><p><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Order your copy today!</strong></p><p></p>